A solid understanding of excellent communication skills is essential for successfully validating any new business idea. In this program, participants will develop a clear understanding of confirmation bias and how to avoid it. They will be given the skills and tools to research their target market, reach thoroughly and interview industry experts/potential customers. This program will also provide participants with necessary skills and the creation of a blueprint of their customer-service mandate. Whether a business is new or well established, customer service excellence is essential for growth. When businesses deliver excellence they keep existing customers, increase referrals, and continually attract new customers. Service excellence involves communication skills for everything from answering a phone call to facilitating a video meeting, and from working with big emotions to dealing with constant talkers.