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Evaluating a business idea is vital to reducing the risk of failure. However, there is no magic formula for success. Sometimes even the best ideas can fail due to external or internal factors. Is your idea unique and different from what is already on the market? If not, can you offer something better or more attractive than your competitors? Remember that a good business idea is not enough to guarantee success. Your business idea must have commercial value. It would be best to validate that people in the market are willing to pay for that idea; only then do you have the potential for a business.
A nine-week program for people with new ideas to explore and design the value proposition for their idea as a business. This program uses the WKI Design Your Business online platform of tools, supported with weekly coaching by CEED staff certified with WKI.
A six-week program designed to help participants identify the best business model to run their business.
A monthly online meetup for entrepreneurs to join together with Wendy Kennedy, Founder of WKI, for mentorship and guidance as an early stage founder. These sessions focus on conversations around building a business and provide an opportunity for you to gain personal feedback and guidance for you as a founder and also best practice advice for building your business. Join the conversation with like-minded business builders and get your questions answered. If you are participating in the Innovator Program, be sure to sign up for these sessions.
In this half-day workshop, participants will develop a clear understanding of confirmation bias and how to avoid it. They will be given the skills and tools to thoroughly research their target market, and reach and interview industry experts/potential customers. A solid understanding of excellent communication skills is essential for successfully validating any new business idea.
A full-day workshop to guide participants to identify how many prospects they need to reach to meet their sales goals and then create the process for making this happen. They will define and refine how they sell and learn the necessary communication skills to consistently create revenue. New companies need to both generate revenue and service existing clients. This is a major challenge for new business owners. It demands the creation of a reliable sales process and the skills to execute the process.
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