Anita Kirkbride UNDERcomplicates social media marketing for smart, successful small businesses. She encourages her clients to ditch perfectionism, embrace authenticity and #BeFlawsome in their social media. In 2018 Anita founded a second business, the Social Media Day Halifax conference. She has helped hundreds of entrepreneurs leverage social media through her consulting, BeFlawsome podcast, educational blog, free downloads, and a variety of webinars and online courses. Anita is known for loving the colour purple, peacocks and cilantro. Connect on LinkedIn.